PRET A MANGER
BRITISH COFFEE & SANDWITCH CHAIN
CONCEPT RENEWAL & ROLLOUT
PROJECT DESCRIPTION
The big break came when an out of town project was completed that the execs at Pret liked so much that they asked for the idea to be rolled out across the estate of hundreds of stores. This involved producing a design guide for the rollout to propagate the design intent to individual store designers, contractors and internal staff. The rollout was achieved using several design firms to ensure a speedy completion. Among the first was the largest store in the estate, Bicester Village, which was big enough for us to introduce some unique elements, including bespoke lights and wallpaper (the books are fake!) and a frieze made for the space in collaboration with letter meister Mr Smith